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EXPECTATION VS. REALITY

Is sustainability sustainable?

Our research report reveals and compares the attitudes and expectations of consumers with the actions and aspirations of brands when it comes to sustainable practices.

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Three C's of sustainable sustainability

Discover the 3 C's to achieving sustainable sustainability

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55%

Still base their purchasing decisions on convenience and cost over sustainability and concern for their impact on the environment

OF CONSUMERS

  • 59% of retailers say the added expense of multiple delivery and packaging options is the main reason they don’t offer more sustainable delivery and packaging options

  • 60% of retailers believe most of their customers have never considered the environmental impact of online order returns
  • 55% of consumers base their purchasing decisions on convenience and cost over sustainability and concern for their impact on the environment

  • 54% of consumers would support and shop with brands committed to carbon-reducing delivery options, even if the delivery timescale is longer

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